Incumbent agency, Havas Media, held the account since mid-2013.
Following the appointment, PHD Hong Kong will be responsible for media planning and buying for 2015. PHD also handles the account in the UK, which it won last August.
HONG KONG - Swiss luxury watch brand Audemars Piguet is understood to have appointed PHD as its new media agency for the market.
Incumbent agency, Havas Media, held the account since mid-2013.
Following the appointment, PHD Hong Kong will be responsible for media planning and buying for 2015. PHD also handles the account in the UK, which it won last August.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
The previously independent brand experience agency has offices in London, LA, Paris, New York and Sydney.
Sarah Wynn-Williams’ memoir lifts the lid on life inside Facebook, exposing a culture where ambition eclipses ethics, and authenticity is welcomed only when it's convenient.
Brian Lesser, currently global chief executive of Group M, joined from InfoSum in September 2024.
An increase in prices for consumers can lead to damaged brand reputations and cutting budgets, which means marketers will need to learn to adapt in the shifting economic landscape.