Incumbent agency, Havas Media, held the account since mid-2013.
Following the appointment, PHD Hong Kong will be responsible for media planning and buying for 2015. PHD also handles the account in the UK, which it won last August.
HONG KONG - Swiss luxury watch brand Audemars Piguet is understood to have appointed PHD as its new media agency for the market.
Incumbent agency, Havas Media, held the account since mid-2013.
Following the appointment, PHD Hong Kong will be responsible for media planning and buying for 2015. PHD also handles the account in the UK, which it won last August.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
EssenceMediacom’s experts on Gen Z and Gen Z staff weigh in on their expectations from their workplace, and how the advertising business can navigate the often fraught landscape of diversity, equity, and inclusion.
For a generation losing interest in sex, Skyn creates whispers of intimacy and hushed desires for a deeper connection in its latest Christmas offering. Here’s an exclusive peek.
A communications veteran and a powerhouse, Neha Mehrotra’s journey is one that inspires you to dream big.
The implication is clear: Advertisers in the region are aggressively advertising outside their home continents. So, where is this ad spend coming from, and how will it shape the future of not just APAC, but companies worldwide? Ian Whittaker explores.