David Blecken
Aug 24, 2016

Perspectives from ad:tech Tokyo International 2016

The myths of Japanese exceptionalism and Southeast Asian rewards, lack of flexibility and innovation, and thinking beyond advertising were among the themes discussed at Sophia University on 23 August. Here are some thoughts that stuck.

From left: Shintaro Tabata, Line; Timothy Schepis, I&S BBDO; Tsuyoshi Tomari, HIS

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