Surekha Ragavan
Nov 5, 2018

Penang steps up its game in business events

The combination of a hybrid solar-powered convention centre, heritage shophouses, and a vast array of street food is positioning the popular northern Malaysian city as a unique destination.

Kek Lok Si Temple. Photo: Penang Global Tourism
Kek Lok Si Temple. Photo: Penang Global Tourism

If Kuala Lumpur heaves with skyscrapers, Penang is its northern cousin with a nostalgic heritage feel and bonus coastal setting. As leisure and medical tourism pick up, the state is also working hard to have its business event industry follow suit. 

“The collaborative spirit of Team Penang, made up of the different business events industry players, is definitely something that we take pride in,” says Ashwin Gunasekeran, CEO for Penang Convention & Exhibition Bureau (PCEB). 

“PCEB has over 100 industry partners, who are all well-versed in the needs and trends of business events. This makes customising and organising events Penang a seamless experience.”

Most large conferences land at the Setia SPICE Convention Centre, the first and only hybrid-solar powered convention centre in the world.

Setia SPICE Convention Centre

Heritage feel

Aesthetically, what sets Penang apart is its quaint shophouses, intricate Buddhist temples, and colonial-era boutique hotels that have contributed to the state capital George Town’s status as a Unesco World Heritage Site. 

To complement that, it’s also rich with old trades, art, and culture, with many programs and festivals supported by the state government.

Perhaps the most prominent regional event is the annual George Town Festival, a month-long celebration held each August, which brings together musicians, dancers, filmmakers, artists, and poets against a backdrop of culture and community. 

The George Town Literary Festival too is slowly upping the ranks as a must-visit event among those in the literary world.

“[Delegates] will also be exposed to the conservation works that have been carried out in the heritage and colonial buildings and sites, as well as the communities,” adds Gunasekeran.

Street food haven 

Penang is popularly known as the culinary capital of Malaysia and is the birthplace of some of the country’s most recognisable street food dishes including nasi kandar (a mélange of rice, heady curries, and side dishes), char kuay teow (stir-fried flat rice noodles with a distinct smokiness), and prawn mee (noodles submerged in a rich prawn broth). 

Assam laksa is a delectable concoction of rice noodles, fresh vegetables, pineapples and fishy broth.
 
A must-try when in Penang is assam laksa, noodles bathed in a simultaneously spicy and tangy fish-based broth. While variations of laksa can be found in all of Malaysia, this Penang version is both unique and wonderfully complex.

 

Source:
CEI

Related Articles

Just Published

19 hours ago

Fortnite maker launches an epic games battle ...

Fortnite maker Epic Games turns Apple's 1984 ad against it as it initiates legal action against the "oppressive" power of both Apple and Google.

19 hours ago

Audit assesses social-media platforms' progress ...

From policy enforcement to misinformation, a study conducted by IPG Mediabrands agency Reprise highlights the progress (or lack thereof) social-media platforms are making on brand safety.

19 hours ago

Punk wellness: Chinese healthcare marketing targets ...

Young Chinese are becoming the main target for healthcare products and brands need fun ways to communicate.

20 hours ago

Haier presents, the fridge you can split when you ...

A TVC for Haier Leader by Serviceplan China presents a new product with a very specific use case.