Racheal Lee
Feb 6, 2012

PayPal launches on-the-go campaign for Valentine's Day

SINGAPORE - PayPal has launched an instant on-the-go campaign for Valentine ’s Day, to allow commuters to shop while on the go at MRT stations.

PayPal's on-the-go campaign for Valentine ’s Day
PayPal's on-the-go campaign for Valentine ’s Day

This Valentine's order programme, which is featured at 15 MRT stations islandwide, enables merchants to connect to customers through mobile shopping services

This on-the-go campaign came after the Christmas order programme in December and the Chinese New Year order programme by Cold Storage in January. Eight deals, such as flowers, chocolates, spa massages and city tour, are available at this Valentine programme for commuters to purchase for their loved one at this season.

The programme combines out-of-home and mobile technologies to allow commuters to perform a purchase simply by scanning the QR Codes with their smartphones, before paying with PayPal.


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