Staff Reporters
Dec 12, 2012

Paul Fisher leaves IAB to head Nielsen's APMEA business

AUSTRALIA - Paul Fisher has resigned from his role of IAB Australia and will be leaving early 2013 to join Nielsen in March as managing director of its media business across Asia-Pacific, Middle East and Africa, as well as Nielsen’s range of media-measurement solutions.

Paul Fisher
Paul Fisher

Fisher was appointed as CEO of IAB Australia in July 2008 and has overseen expansion and investment in the organisation. The board is currently looking for his replacement. 

In his new position with Nielsen, Fisher will lead the company’s media team across the APMEA region and will be responsible for driving innovation and best practices in cross-platform measurement in order to service the continued growth of the media industry.

“Expanding our cross-platform audience measurement footprint and capabilities across the APMEA Region is a key focus for Nielsen in the coming years,” said Cheong Tai Leung, President of Nielsen’s APMEA business.

Fischer will succeed Megan Clarken, who has been promoted to global head of digital for Nielsen. In this role, Clarken will relocate to Nielsen's global headquarters in New York in March 2013. 
Fischer will be based in Nielsen's Sydney office and will report to Cheong. 

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