Asiya Bakht
Mar 4, 2010

Osotspa appoints JWT to launch new product in Indonesia

JAKARTA - Thai FMCG Osotspa has appointed JWT to handle the launch of a new product in the Indonesian market.

Osotspa Indonesia
Osotspa Indonesia
JWT won the business after a credentials presentation that involved Black Pencil among others.


In recent days, Osotspa has been exploring opportunities to market its food supplements in international markets. 

In 2006, the 118-year old manufacturing and trading conglomerate, which holds 65 per cent of the energy-drink market in Thailand, set up Osotspa International to spearhead its international activities.

Under its corporate vision of 'Osotspa Goes Global', it has been trying to promote Shark as a global brand for both carbonated and non-carbonated energy drinks and M-150 as a brand for Southeast Asia.

Last month, JWT also won the creative account for Minak Djinggo cigarettes, manufactured by Nojorono Tobacco International (NTI), following a three-way pitch. 
 
 

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