Jane Leung
Sep 14, 2010

Online payment system PPS lets Hong Kong users cut 'bills' with integrated campaign

PPS has released an integrated campaign titled ‘Bills off easily with PPS’ to remain top of mind as a means of payment in Hong Kong.

PPS is an online payment system and collaboration between EPS and PCCW Telecommunications. The objective of the new campaign is to offset the misperception that applying for PPS involves a complicated registration process and promote the system as a convenient alternative for paying bills.

Bills off easily with PPS’ targets young people in their early 20s that have just started earning their own money and taking care of their own bills.

Creative agency Draft FCB Hong Kong uses the...

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