Benjamin Li
Dec 11, 2013

Draftfcb closes Hong Kong office

HONG KONG - Campaign Asia-Pacific has confirmed that Draftfcb closed down its Hong Kong office yesterday. MD and ECD Iris Lo will be joining Publicis Hong Kong, according to sources.

Iris Lo
Iris Lo

A statement provided in response to Campaign Asia-Pacific's queries about the move quotes Jonathan Allard, the agency's chief operating officer: "After much deliberation, Draftfcb has decided to cease operations of its office in Hong Kong by 31 December, 2013. The closure has been decided in the best interests of its clients, with the agency consolidating its creative work into Draftfcb’s markets that offer the greatest growth potential.”

Starting 1 January, the agency's Shanghai operation will handle work that the Hong Kong office would have done for the globally aligned Beiersdorf account, while work for global client Mondelēz will be handled by the regional hub in Jakarta and adapted for Hong Kong by the network's Taiwan operation, the statement said. "These agencies already work on the Beiersdorf and Mondelēz accounts, ensuring a smooth transition for both clients,” Allard said in the statement.

Campaign Asia-Pacific has reached out to Lo; Pully Chau, the chairwoman and CEO of Draftfcb Greater China; and Sue McCusker, CEO of Publicis Hong Kong for comment and will update this story if and when they reply.

This is the third Hong Kong 4A office to close down this year. As reported on 21 May, M&C Saatchi ceased its creative operations in Hong Kong. And on 17 June, we reported that Bates CHI & Partners and JWT had formed a new joint venture to handle the HSBC account. Although the agencies insisted that the event did not constitute an office closure, the Bates staff moved into JWT's offices.

Source:
Campaign Asia

Related Articles

Just Published

11 hours ago

Creative Minds: Rosie Stone on becoming an ...

The Leo Burnett creative made quite a U-turn from writing Justin Bieber articles to solving briefs, creating campaigns and finding 'aha' moments in advertising. Here's her story.

13 hours ago

What the Disney—Reliance merger means for marketers ...

As Disney's long-standing efforts to establish a presence in India seem to have paid off with the newly-announced Reliance merger, we take a preliminary look at what the deal signifies for marketers in the world's most populous nation.

14 hours ago

Global new business spotlight: Publicis dominates ...

While Starcom retained BMW's $250 million business in China, the biggest wins for the final quarter of 2023 came from the US, with WPP showing the biggest growth on the media side.

14 hours ago

'It’s time to move': Google’s VP, Global Ads on ...

Google’s vice president of Global Advertising Strategies, Dan Taylor, unpacks everything from Chrome’s incoming cookie deprecation deadline to the need to invest in AI amid legacy systems' privacy-fuelled decline.