Following a pitch between OMD and incumbent Mindshare, the Health Promotion Board has assigned OMD Singapore all media duties including development and championing of channel neutral ideas that are built around business and marketing objectives.
“This is a fantastic win and OMD Singapore is proud to partner with HPB and help them create a positive difference in the lives of all Singaporeans. Known for their thought-provoking advertising campaigns, HPB’s initiatives are helping all residents of Singapore to enjoy life to its fullest. Our team is looking forward to working on the account and complement HPB’s efforts in the healthcare sector,” said Torie Henderson, CEO of Omnicom Media Group, Singapore.
Commenting on the appointment, Vernon Vasu, director of corporate marketing and communications, Health Promotion Board, said, “We were seeking a strategic media partner who could understand our vision for health promotion in Singapore. OMD Singapore’s expertise and innovative solutions struck a chord with us and we are glad to have them as our media partner.”
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