The Okamoto Freedom Project, initiated to help Singaporeans 'Get better at getting away with it' has so far seen the launch of Urban Camouflage and Nightcap, with early-warning device app TipOff to be launched soon.
Urban Camouflage is a ‘skin’ intended for the inside windows of a car. Designed to look exactly like the interior of a car once applied to the interior windows, the Urban Camouflage gives the exterior impression that the car is empty when it is not. Its generic design fits with three of Singapore’s most popular car models - the Honda Civic, the Nissan Sylphy and the Toyota Corolla Altis.
The Nightcap is a drinks coaster whose top layer can be peeled back to reveal a hidden condom. Night-club goers who order a Nightcap will receive a drink with the special coaster. It is currently being served at popular hangouts Loof and OverEasy Bar & Diner.
The campaign is being supported in the social media sphere at the Okamoto Facebook page and via its official website and Twitter. Visitors will be able to see activities, events, product updates and videos from the project.
In the spirit of the Okamoto Freedom Project, Okamoto acknowledges that there could be even better ideas out there and are searching for ingenious product ideas from members of the public to be contributed to the Project and to be made. The most creative and fun product ideas will be developed by Okamoto and added to the list of available products on the website.
The campaign was organized by Corlison Pte Ltd, the distributor of Okamoto condoms in Singapore, and executed by Bite Communications Singapore and TBWA Singapore.