Both newly created roles were established in response to growing business demands, the agency said. Managing director Alfred Leitao held the role of creative director before a decision was made to split the role.
In addition, the company has also hired JWT Digital Athens’ Greg Sklavounos as a senior consultant, brought in to strengthen OgilvyOne’s strategic capabilities in areas like customer engagement planning.
“We have seen a significant shift of our clients’ budgets into digital over the past 12 months, which has necessitated an investment on our behalf in the appropriate talent,” said Leitao.
Coca Cola recently selected OgilvyOne to lead digital and social duties for Coke. This includes managing the beverage giant’s active communities online, while developing the brand in Vietnam. Last month, Diageo split digital duties between Sofresh (which WPP firm XM recently acquired) and OgiilvyOne. The agency has about 70 employees and its key clients include Kimberly Clark, Unilever, CGV Cinemas, and Castrol.
McNamara has a background in direct, digital, ATL and non-traditional marketing. Previously based in Sydney, he has worked in M&C Saatchi, Clemenger BBDO, Havas Worldwide, DDB and Naked Communications. Riedlinger comes with considerable experience in IT and digital.