Faaez Samadi
Feb 1, 2018

Ogilvy wins Pizza Hut creative pitch

Agency charged with localising the brand’s global positioning.

Ogilvy wins Pizza Hut creative pitch

Pizza Hut Singapore has appointed Ogilvy & Mather as its creative agency of record, following a competitive pitch.

Ogilvy will be responsible for Pizza Hut Singapore’s creative strategy, leading integrated marketing communications and social-media campaigns that localise the brand’s global identity.

The win builds on Ogilvy’s longstanding regional relationship with Yum! Brands, having previously worked with KFC and Pizza Hut in other APAC markets over several years.

Chris Riley, Ogilvy & Mather Singapore group chairman, said having worked with KFC Singapore for three years, he is delighted to add Pizza Hut to the stable.

Merrill Pereyra, CEO of QSR Brands, which operates Pizza Hut Singapore for Yum! Brands, said Ogilvy will help build the brand’s “creative and market leadership” in the country. 

Related Articles

Just Published

29 minutes ago

Alibaba surges despite weak apparel sales for March ...

For Tmall's March quarter, sales slumps in major categories like apparel and accessories were offset by a rise in sales of daily necessities.

51 minutes ago

VPN installs in Hong Kong spike amid surveillance ...

Atlas VPN said surge in installs correlates with announcement of the proposed national security law.

1 hour ago

Strategy agency Bold White Space launches with ...

Business is founded by former executives from Engine MHP and Studio Black Tomato.

15 hours ago

Petronas' tells tale of two kampung houses for Hari ...

The oil company's film for this year is a Ghibli-esque animated story, by Ensemble Worldwide.