Faaez Samadi
Feb 1, 2018

Ogilvy wins Pizza Hut creative pitch

Agency charged with localising the brand’s global positioning.

Ogilvy wins Pizza Hut creative pitch

Pizza Hut Singapore has appointed Ogilvy & Mather as its creative agency of record, following a competitive pitch.

Ogilvy will be responsible for Pizza Hut Singapore’s creative strategy, leading integrated marketing communications and social-media campaigns that localise the brand’s global identity.

The win builds on Ogilvy’s longstanding regional relationship with Yum! Brands, having previously worked with KFC and Pizza Hut in other APAC markets over several years.

Chris Riley, Ogilvy & Mather Singapore group chairman, said having worked with KFC Singapore for three years, he is delighted to add Pizza Hut to the stable.

Merrill Pereyra, CEO of QSR Brands, which operates Pizza Hut Singapore for Yum! Brands, said Ogilvy will help build the brand’s “creative and market leadership” in the country. 

Related Articles

Just Published

25 minutes ago

LinkedIn logs out: Is it the end of the road for ...

SOUNDING BOARD: Industry experts weigh in on the future for LinkedIn and other non-native tech platforms in China, as the business-networking site confirms it will shrink to a jobs board in the market.

51 minutes ago

Digital Media Awards 2022: Call for entries

The DMAs celebrate outstanding ideas, work, agencies, brands and talent in the Greater China region.

1 hour ago

BrandZ China: Tencent overtakes Alibaba; Kuaishou, ...

The top 100 most valuable brands in China gained 57% in brand value year-over-year, reaching $1.56 trillion, according to Kantar's latest ranking.

2 hours ago

OMD wins Decathlon China media pitch

There was no incumbent on Decathlon's media account, understood to be worth up to $15 million.