Nokia selects JWT for global network business

JWT joins Wieden & Kennedy, which was earlier chosen to handle Nokia's creative strategy. The WPP agency prevailed over DDB and incumbent combination BatesAsia/Grey.

“Working together with JWT will help us to align our marketing efforts. With one global marketing network partner, we believe we will be better positioned to reach our goal of becoming the most loved and admired brand by people in the world",said Pekka Rantala, senior VP at Nokia.

Michael Maedel, JWT international president, said: "We are delighted to work with one of the world’s truly great brands in all of their 95 markets. This is a win that delivers on our promise of being future ready and we are all looking forward to working with Nokia towards a future of multicultural innovation and customer intimacy." 

A BatesAsia statement said: “We are naturally disappointed by Nokia’s decision to go with a single global network, however, we respect their decision and wish them all the best... A relatively small percentage of our revenue is impacted by this decision and we have already identified roles for the key team members within other parts of BatesAsia 141, along with other WPP companies."