Just as DDB Australia set up a 'Burnt Christmas tree' art installation earlier this week to drive donations for the Red Cross, we pivot not so far away to another bushfire-related campaign in Australia.
This time, Greenpeace partners with Australian agency The Works on a twist to the traditional visage of the festive snow globe. Presenting The Ash Globe which features an angry Santa inside a dome filled with ash instead of snow. Inside the globe is aforementioned angry Santa holding a protest placard which reads “It’s beginning to look a lot like climate change”.
The Ash Globe was designed to highlight to political leaders the effects of climate change including extreme bushfires that New South Wales and Queensland have been battling for weeks now. The Globes will be sent out to climate change blockers and activists.
“It’s Christmas and it’s snowing in Sydney, snowing ash from fires that rage across the country. And while bush fires are relatively normal, the extremity of these are not. Look out your window, climate change is here,” says Guy Patrick, creative director at The Works, part of RXP Group.
“Our leaders won’t listen to scientists, tens of thousands of protesting school children, or even the overwhelming majority of Australians. Maybe, just maybe, a tubby middle-aged white man can get through to our leaders? The globes are small but pack a punch that will hopefully cut through any apathy towards the state of our planet.”