The establishment, which comes after the firm's ventures into India and China, will offer services across the region. The managing director, Mats Isenberg, will head a team of five. He comes directly from Nepa India, which he established and managed since 2009.
Isenberg highlighteded that the firm will take full advantage of digital opportunities and provide solutions that make sense in a digital world. The firm has a set of partners to help offer clients the latest research tools. And he said his team will combine that with its in-house IT to develop solutions for process automation and intuitive visualisations. Thereby, he promised, keeping costs low and usability high.
“We have, as an example, been able to help large media owners lower their cost of market research data up to 85 per cent, allowing these clients to focus on what really generates value: analysis and actionable results,” he added.
The Singapore office will managed multi-market solutions while market specific projects will fall to local teams in the largest and most challenging markets of India and China. The company has already been working with clients in Singapore and other Southeast Asian markets from other offices.
P-O Westerlund, executive vice president, head of international operations at Nepa, said Isenberg has shown an ability to understand complex markets, having established Nepa’s business in India, and adopt its solutions to match the needs of local clients as well as multinationals.