The remit includes planning, managing and coordinating key communications and media publicity campaigns for the festival. The appointed PR agency will provide strategic counsel and implement a well-differentiated local and international PR & communications programme across all media platforms for the festival.
Organised by The National Arts Council, SWF 2012 will take place from 2 to 11 November. It serves a dual function of promoting new and emerging Singaporean and Asian writing to an international audience, as well as presenting the world's major literary talents to Singaporeans.
An annual festival with several pre-festival events throughout the year, it is a multilingual festival, involving English, Malay, Chinese and Tamil.
Last year, Fulford PR won a six-month retainer account for the Singapore Writers Festival 2011, following a competitive pitch.
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