The Asia-Pacific YouTube Ads Leaderboard, provided by Google, shows the top ad in each of 13 APAC markets. This edition is for July 2020.
The pandemic has changed the way we all live. In response, brands are finding new ways to remain relevant in their messaging and react to evolving consumer needs. July’s Ads Leaderboard saw Japanese actress Nana Mori voice a raw and unedited—but genuine and uplifting rendition of “Let’s always smile” to encourage viewers in an Otsuka Pharmaceutical ad. On the other hand, Dove Pakistan is producing a weekly wellness series to drive home the importance of self-care. Production value can take a backseat in today’s context, giving way to pertinence as brands find real moments to connect and inspire in an authentic way.
AUSTRALIA – NEW ZEALAND
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