Ad Nut
Jul 27, 2015

Naked lunch: Burger ad focuses on suggestive 'shrooms

From the US: 'Natural Beauties' by 72andSunny for Carl's Jr

Naked lunch: Burger ad focuses on suggestive 'shrooms

Unlike the brand's Super Bowl ad for its "all natural" burger, which nearly showed "model Charlotte McKinney in her birthday suit" (as Ad Nut's friends at Campaign US put it), the only things going au naturel in this ad are fungi and cheeses.

Ad Nut prefers this more clever, less direct approach, but remains disturbed that Americans are apparently so aroused by big, juicy burgers.

Incidentally, Ad Nut is certain that shooting pictures of food items lit and cropped to look like body parts is by no means original, but Ad Nut cannot provide a link because it's not wise to continue Googling phrases like "naked food pictures" or "sexy vegetables" here in the office.

 

 

Related Articles

Just Published

3 hours ago

Stephen Li departs as OMD APAC CEO

Li is on gardening leave until November and a search for a replacement is underway.

9 hours ago

Snap launches a studio to help brands use AR

Arcadia will develop AR experience technology for brands globally.

9 hours ago

Procter & Gamble increases marketing spend by 30%

The consumer product goods company, which spent an additional $130 million on marketing in the quarter, expects spend to continue to increase as it returns to pre-pandemic levels.

9 hours ago

Dentsu’s global sustainability lead: ‘We have to ...

The holding group is nearly 80% towards its net zero target.