Matthew Miller
Oct 24, 2018

MullenLowe launches 'leaner' data-led experience offering

New unit within MullenLowe Profero Japan will work to deliver "quick, tangible wins" for clients in Japan and elsewhere in the region.

Zélia Sakhi

MullenLowe Group Japan has established an experience-design offering within MullenLowe Profero, which it says will offer a data-led approach to experience design for brands in Japan and across Asia-Pacific.

The unit will focus on building products and services that are faster to market, easier to iterate and designed to collect insights and data from the concept stage, according to the agency.

The offering will be led by Zélia Sakhi,...

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