MTV Networks International and The Chosunilbo enter strategic alliance for Korea

The leading daily newspaper in South Korea, The Chosunilbo, is planning to launch a new general entertainment cable television channel once The Korea Communication Commission awards broadcasting licenses by the end of 2010.  If successful, The Chosunilbo plans to launch the channel in the fourth quarter of 2011.

As part of the strategic alliance, MTV Networks International and The Chosunilbo intend to co-produce a music-based launch event showcasing international and Korean artists.  The launch event will potentially be simulcast as part of the MTV World Stage franchise. The partnership will also explore MTV Networks representing the channel and its original programming to other territories via cable and satellite platforms and international programme sales.

Additionally, MTVNI and The Chosunilbo will collaborate on co-productions and the development of new formats in scripted and non-scripted programming produced in Korea and exported to other territories.  Elements of the partnership also allow for the creation of music-based programming designed to be shared across MTV’s channels internationally, and MTV Networks licensed content may also be included in the channel’s programming schedule. 

Robert Bakish, president, MTV Networks International, commented, “We are confident that Chosunilbo’s application for the broadcasting license will be successful and in turn this strategic alliance will lead MTV Networks to unprecedented creative and business opportunities.”  

Bakish continued, “Chosunilbo’s 90-year history and dominance in the Korean media market makes them a logical and strong partner. We are hopeful that this alliance will lead to the creation of a channel that not only features some of the very best of MTV and Nickelodeon content but whose local content resonates with audiences in markets where demand for Korean-produced content is high.”

“Our plans to launch a new general entertainment channel in Korea represent our commitment to bring new perspectives and fresh programming to Korean audiences and to export Korean content globally. In this effort, we have set out to align ourselves with world leaders in their respective fields,” said Ken Choi, executive vice president, international business, The Chosunilbo.  “MTV Networks brings expertise in creating youth-orientated programming, brand strength and production expertise into the mix, and with this strategic partnership I’m confident that we will create a channel that not only revolutionizes the Korean marketplace but also brings a unique offering to the international television landscape.”

The Chosunilbo has previously announced an alliance with Samhwa Networks, the leading production house in Korea with a library of more than 3,000 hours of original drama programming.

The announcement was made at the Cable & Satellite Broadcasting Association of Asia (CASBAA) Convention 2010 in Hong Kong, where Bakish delivered a keynote address, Transforming a TV Brand into a Universal Digital Media Product.