News
Staff Reporters
Dec 13, 2012

MTV 81 brings Japanese pop culture to a global audience

GLOBAL - Viacom International Media Networks (VIMN) has launched MTV 81, an English-language advertiser-supported digital platform designed to showcase the best of Japanese music culture to international audiences.

MTV 81 is aimed at bringing Japanese pop culture to a wider audience

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Campaign Asia-Pacific's inaugural 50 Over Fifty winners

1 Campaign Asia-Pacific's inaugural 50 Over Fifty winners

Australia and India lead the Grand Prix tally at Spikes Asia 2025 as Kazakhstan secures first-ever wins

2 Australia and India lead the Grand Prix tally at Spikes Asia 2025 as Kazakhstan secures first-ever wins

OMD takes the lead as EssenceMediacom drops out of global rankings

3 OMD takes the lead as EssenceMediacom drops out of global rankings

Labubu, the art toy craze and why grown-ups can’t get enough

4 Labubu, the art toy craze and why grown-ups can’t get enough

EMA 2025 winners revealed in live ceremony

5 2025 winners for Event Marketing Awards announced in live ceremony

‘Just tone deaf’—Nike’s marathon campaign backlash

6 ‘Just tone deaf’—Nike’s marathon campaign backlash

'Don’t give it away for free': WPP’s Rob Reilly on why creative still deserves a formidable price tag

7 'Don’t give it away for free': WPP’s Rob Reilly on why creative still deserves a formidable price tag

Inside the collapse of Indonesia’s most promising creative network

8 Inside the collapse of Indonesia’s most promising creative network

The cookie stays crumbled: APAC experts weigh in on Google decision

9 The cookie stays crumbled: APAC experts weigh in on Google decision

Former AKQA boss Ajaz Ahmed launches shop to ‘rival slow, bureaucratic agencies’

10 Former AKQA boss Ajaz Ahmed launches shop to ‘rival slow, bureaucratic agencies’

Related Articles

No one talks about ads anymore: Have they lost their pop-culture charm?
Apr 9, 2025
Matthew Keegan

No one talks about ads anymore: Have they lost ...

Asian Boys' Love takeovers to live music: The pop culture moments shaping Asia
Nov 24, 2023
Acacia Leroy

Asian Boys' Love takeovers to live music: The pop ...

Marubeni banks on J-Pop singer Ado's mystique in new commercial
Feb 17, 2025
Staff Reporters

Marubeni banks on J-Pop singer Ado's mystique in ...

‘The White Lotus effect’ on Thai tourism
Feb 24, 2025
Staff Reporters

‘The White Lotus effect’ on Thai tourism

Just Published

Lego builds full-scale Formula One grid in bricks, complete with drivable cars
3 hours ago
Eszter Gurbicz

Lego builds full-scale Formula One grid in bricks, ...

As part of a multi-year global partnership with Formula One, Lego debuted 10 drivable, team-branded cars during the Drivers’ Parade—built from over 400,000 bricks and engineered to hit the track.

Google introduces AI Max to search campaigns
3 hours ago
Joseph Arthur

Google introduces AI Max to search campaigns

Advertisers have seen a 14% ROAS increase after activating the campaign-level setting in their campaigns.

History of GroupM 2003-2025: The world's largest media investment arm
4 hours ago
Beau Jackson

History of GroupM 2003-2025: The world's largest ...

Campaign charts the WPP media arm's history amid ongoing change under global chief executive Brian Lesser.

StackAdapt launches integrated platform to connect programmatic and email marketing
22 hours ago
Staff Reporters

StackAdapt launches integrated platform to connect ...

Marketers can now use one workflow to trigger emails from ad views and personalise campaigns using real-time purchase signals.