pop culture

Feb 22, 2022

Stop predicting the future – start looking back and beyond adland

Let’s step outside the adland bubble and look beyond the top 10 lists and the best ads of the year accolades to what really resonated with people in popular culture in 2021 – and then to see what we can learn from it.

Apr 4, 2021

How luxury took over memes

Louis Vuitton’s inflatables spurred countless DIY recreations on Chinese social media.

Aug 18, 2020

The fandoms marketers need to know about

Mixing empathy with entertainment is key to driving purpose and social engagement in the post-Covid era as these groups show us, says the head of an Asian-based cultural marketing firm.

Dec 13, 2012

MTV 81 brings Japanese pop culture to a global audience

GLOBAL - Viacom International Media Networks (VIMN) has launched MTV 81, an English-language advertiser-supported digital platform designed to showcase the best of Japanese music culture to international audiences.