pop culture

Aug 18, 2020

The fandoms marketers need to know about

Mixing empathy with entertainment is key to driving purpose and social engagement in the post-Covid era as these groups show us, says the head of an Asian-based cultural marketing firm.

Dec 13, 2012

MTV 81 brings Japanese pop culture to a global audience

GLOBAL - Viacom International Media Networks (VIMN) has launched MTV 81, an English-language advertiser-supported digital platform designed to showcase the best of Japanese music culture to international audiences.