Benjamin Li
Jan 20, 2009

MSN launches digital mascots

HONG KONG - MSN Hong Kong today launched mascot cartoon characters Andox and Box, created by local celebrity Andy Lau, promoting the newly launched Windows Live Messenger 9.0 in time for the Year of the Ox.

MSN launches digital mascots
The Windows Live Messenger special package campaign site and banner display ads were developed by Agenda Hong Kong.

The dual mascots are adapted into various animated emoticons, video e-cards and dynamic pictures.

“To drive more awareness of MSN Messenger as a lifestyle online format, advertisers can now not only buy banner ads, but also do other seasonal and customised interactive marketing elements like video greeting cards,” said Polly Lau, marketing director of MSN Hong Kong.

MSN is the number one marketing platform with more than two million users, its main users being between the ages of 15 and 35.

Source:
Campaign China

Related Articles

Just Published

54 minutes ago

Agency Report Card 2024: TBWA

With bold campaigns, record-breaking new business wins, and a near-perfect client retention rate, the agency proved it could lead from the front. Yet, challenges in China and the pressures of rapid growth loom large—testing whether its ‘disruption’ can stand the test of time.

1 hour ago

Why adland pros are becoming creators themselves

As the advertising landscape shifts and job security wanes, a growing number of ad professionals are reinventing themselves as creators to stay relevant and stand out.

1 hour ago

Squarespace courts Aussie and Kiwi trades with ...

The in-house taps retro classic folk songs to bring enduring real world trades into the digital age.

1 hour ago

Omnicom’s $13.5 billion Interpublic deal approved ...

The US Federal Trade Commission approved Omnicom’s $13.5 billion acquisition of Interpublic, with restrictions against coordinating ad spending based on political or ideological content.