MPG China adds Hyundai and Kia import business

Based on Nielsen Media Research, the account is estimated to be worth about US$100 million. It was handed to the agency by the groups' in-house creative agency Innocean after a three-way pitch process that also involved incumbent Shanghai Advertising, and Guangdong Advertising.

Thomas Wong, CEO of MPG Greater China, said that the strategic solutions that MPG presented, along with its "competitive" pricing, helped win the business. “This is a completely different part of the Hyundai and Kia business and the pitch was extremely competitive, so this victory is even sweeter.”

Last year in February, MPG China was appointed the media agency of record for the US$125 million Dongfeng Yueda Kia Motors (DYK Motors) account, after a competitive pitch process.