Ad Nut
Jan 12, 2016

Monkey King creates havoc in China's viral video ratings

From China: ‘The Monkey King Family’ for PepsiCo by Civilization Shanghai

Monkey King creates havoc in China's viral video ratings

When fellow furry primates, especially mythological ones, are at the helm of a film and marketing campaign, Ad Nut is ecstatic. In this PepsiCo ad for Chinese New Year Of The Monkey, the life of the protagonist actor in the drama based on Chinese classical novel Journey to the West is portrayed with aplomb.

The Monkey King is a symbol of heroic rebellion but also courage and morality in Chinese popular culture—but with the irreverant personality that you would expect of a monkey. These are qualities that Pepsi feels that the brand also embodies. Can Ad Nut star as a cameo next time, Pepsi?

The video has racked up millions of views in China and earned the brand some international coverage as well.


Brand: Pepsi Cola
Product: Chinese New Year "Bring Happiness Home"
Client: Danielle Jin / Shine Wei / Lia Pan / Yumiko Wang
Agency: CIVILIZATION Shanghai
Creative Director: Alex Xie / Stephen Zou / Miya Wang
Writer: Miya Wang
Art Director: Stephen Zou
Agency Producer: Guo-Jun Yu
Client Management: Grace Dong / Abby Yu
Production Company: NUTS Film
Film Director: Andrew Lok
Assistant Film Director: Ling-Song Yu
Cinematographer: Ke-Nan Qi
Post Production: NUTS Film
Editor: Didi Xu / Yin-Jian Lu / Shao-Hua Huang
Producer: Didi Xu
Colorist: Ying-Jie Zhang
Music & Sound Design: Allen Zhang


Need more ads? Visit Ad Nut's Campaign colleagues:
Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East


Related Articles

Just Published

6 hours ago

Creative Minds: Ariel Chen takes the 'road of no ...

We get to know the group creative director at BBDO Shanghai through her answers to 11 questions. Learn about how she got into advertising, why she ascribes to the 'Underachiever's Manifesto', and the secret talent that helps her stay happy.

6 hours ago

LG Signature takes inspiration from Sydney Dance ...

INSPIRATION STATION: Who wouldn't be awed by these amazing photos of dancers in action? LG's new pact not only supports the company but gives select customers the chance to learn from the best.

8 hours ago

Spikes Asia announces 2022 jury presidents

Fourteen industry leaders from across APAC, evenly split male-female, will help set the region’s benchmark in creative excellence and effectiveness.

9 hours ago

Campaign Creation Stories: How Pocari Sweat and ...

Otsuka Pharmaceuticals and Dentsu wanted to revitalise Pocari Sweat's brand message for young people in a post-pandemic world. See the astonishing, dreamlike film they came up with and hear the inside story of its creation directly from the brand and agency.