Mongoose Publishing appoints Heat Branding for new magazine launch

Esquire, one of the oldest and most respected men’s magazine titles globally, will hit the newsstand late August 2012. The Singapore edition will continue the flagship’s tradition of catering to 'Man At His Best' and feature the magazine’s customary authoritative conversation on a wide range of topics including fashion, gadgets, travel, politics and the arts.

Honey Lee, managing director for Heat Branding, said, “It’s an honor for us to collaborate with Mongoose Publishing on a prestigious title like Esquire Singapore. With this unique partnership, Heat will assist in strategically establishing the Esquire brand in Singapore, a key global market.”

Commenting on the partnership, Graham Paling, group managing director of Mongoose Publishing, said, “Appointing a dynamic branding consultancy like Heat ensures that Esquire Singapore’s messages are conveyed effectively to the people who matter most to us – the readers.”

A launch event will be held later in the year for the magazine.