Maisie McCabe
Jun 4, 2015

Mondelez calls $1.85 billion media review

Dentsu Aegis Network and SMG will go head-to-head for global media business.

Mondelez International, the owner of Cadbury and Oreo, has kicked off a review of its $1.85 billion global media planning and buying account.

The contest, which is the latest in a slew of global media pitches by international corporations over recent months, will be a shoot-out between Dentsu Aegis Network and Starcom MediaVest Group.

Dentsu Aegis Network manages most of the Mondelez business in Western and Central Europe and Asia-Pacific....

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