Byravee Iyer
Jul 18, 2014

Mindshare scoops $12 million Bank Danamon business

SINGAPORE - Following a five-month review, Bank Danamon, a leading bank in Indonesia, has picked Mindshare to manage its media planning and buying.

Five agencies are understood to have pitched for the account
Five agencies are understood to have pitched for the account

The other agencies involved in the pitch were incumbent Activate, Dwisapta, Mediate, and Dentsu-Cubic, Mindshare said. Campaign Asia-Pacific was not able to independently verify this before press time.

Nielsen estimates Bank Danamon’s media spend at US$11.8 million.

In a statement, Himanshu Shekhar (pictured), CEO of Mindshare Indonesia, said the agency was “delighted with this win and we will do our very best to enable Bank Danamon achieve their business goals”.

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