Byravee Iyer
Jun 5, 2014

Miguel Bernas joins PayPal

Former SingTel marketer Miguel Bernas has joined PayPal to lead the company’s digital marketing initiatives in Asia-Pacific.

Miguel Bernas
Miguel Bernas

As director, digital marketing, Bernas will drive and execute digital marketing channel strategies for web and SEO, email, search and display and social media. According to an update on LinkedIn, Bernas will work with marketing teams in Australia, Japan, North Asia and Southeast Asia.

Last month, Campaign Asia-Pacific confirmed Bernas’ exit at SingTel after three years at the telco company.

Bernas has consistently talked about the use of social media to create strong connections with consumers. He has previously held senior marketer roles at Wego.com, Nokia, Yahoo, Virgin Mobile, CNBC and MTV Networks Asia. 

Related Articles

Just Published

12 hours ago

First Barbie doll with hearing aids aims to boost ...

The company partnered with Dr. Jen Richardson, a hearing-loss advocate and educational audiologist, to make sure its portrayal of real people was accurate.

12 hours ago

Isn’t it time the industry had sustainability of ...

B Corp certification may be harder to get than a Pencil, but hand on heart, it's infinitely more rewarding for everyone and better for the planet.

16 hours ago

APAC has lowest post-bid fraud rate at 1%: study

According to a study by DoubleVerify, it was also found that there have been significant improvements in brand suitability and viewability in the past year.

17 hours ago

As Q1 results disappoint, should brands look beyond ...

Brands such as Starbucks, Tesla and Tod's are just a few brands that reported sluggish Q1 numbers. And it's going to take a whole lot more than coupons to stoke consumer spending.