David Blecken
Sep 16, 2013

Empowered, content-focused teams make the difference on social: SingTel's Miguel Bernas

SPIKES ASIA 2013 - Through smarter organisation, brands using social media have ample opportunity to create connections with people despite little financial investment, Miguel Bernas, director of digital marketing for SingTel, said in his presentation at Spikes Asia today.

Miguel Bernas

The session, which included an introduction by Aliza Knox, MD of online sales for Asia-Pacific at Twitter, pointed to statistics from Nielsen that showed brand preference increased 30 per cent among Twitter users that had been engaged by a particular brand, while purchase intent rose by 53 per cent.

“Each moment is an opportunity to engage,” Knox said, presenting an example in which the low-cost airline Jetstar had successfully inserted itself into a conversation about...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
or call+852 3175 1913


Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Genesis and Six Degrees combine under BCW India
5 hours ago

Genesis and Six Degrees combine under BCW India

Burson Cohn and Wolfe completes 100 per cent acquisition of Six Degrees BCW

Without cookies, what are the targeting options for advertisers in APAC?
10 hours ago

Without cookies, what are the targeting options for ...

Online IDs, panel-based attribution, browser segmented-audiences, contextual targeting—there's a handful of solutions being touted as the answer to cookies' imminent demise.

Take this Subaru and call me in the morning
11 hours ago

Take this Subaru and call me in the morning

Clever campaign treats a car as if it were a prescription medicine.

Energy drink spotlights Vietnam's everyday heroes
12 hours ago

Energy drink spotlights Vietnam's everyday heroes

The TVC for M-150's Vietnam debut, by DDB and Tribal Worldwide, carries more meaning than you might realise.