The appointment will see her overseeing operations, focusing on reinventing workflow processes for Leo Burnett & Arc Worldwide Malaysia.
With her past experience with multinational clients, Ong will support Leo Burnett’s brand team, focusing on key brands such as McDonald’s, Philip Morris, Dutch Lady Malaysia and Procter & Gamble.
Tan Kien Eng, chief executive officer of Leo Burnett Group Malaysia, noted that the agency’s growth has exceeded expectations and has almost doubled in the last five years.
“We are strengthening our management team to ensure that we have the best people to take us to the next level, and Michelle’s experience and knowledge will certainly be a plus in maintaining the company’s growth,” he added.
With more than 20 years of communications experience with a diverse range of brands, Ong has worked with a number of prominent agencies, such as Ogilvy & Mather and McCann Worldgroup.
She was made the MD for McCann Worldgroup Indonesia in July 2010 after spending almost eight years with McCann Erikson Malaysia. She later joined national car manufacturer Proton as head of brands.
Prior to her stint with McCann, Ong was with Leo Burnett Malaysia and Taiwan in various roles.