Jenny Chan 陳詠欣
Dec 13, 2017

Miaozhen takes minority stake in tech firm MaLogic

The partners plan to develop face-recognition technology to enable 'complete tracking' of a consumer's online-to-offline purchase journey.

L-R: Eliza Wong, co-CEO of MaLogic and Wu Minghui, chairman and CEO of Miaozhen
L-R: Eliza Wong, co-CEO of MaLogic and Wu Minghui, chairman and CEO of Miaozhen

Miaozhen Systems announced that it has taken a minority stake in Hong Kong-based MaLogic, a tech consulting business co-founded by Eliza Wong (former CEO of Synovate) and Royce Yuen (former Ogilvy Hong Kong chairman).

The investment will be used to co-develop a new "multi-dimensional big data platform", expected to enhance Miaozhen's ad tracking and marketing cloud offerings.

Integrating face-recognition technology into the platform is a move specifically aimed at retail clients to engage shoppers effectively at different touchpoints, as well as improve inventory management for brand owners. 80 percent of retail sales still occur offline, observed Lu Heng, senior consulting director at Miaozhen.

The news comes shortly after MaLogic, an amalgation of 'magic' and 'logic', was launched in September 2017 to offer turnkey data solutions to brands. At launch, MaLogic has already developed DataReal, a platform dedicated to real-time data of the convenience store industry in China via point-of-sale terminals.

Campaign China

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