The offering, siteDNA, integrates brand safety, quality control and contextual targeting features, including a media planning solution for traders, as well as a verification and targeting solution for technology platforms.
“This DNA Intelligence Framework allows dramatic data reduction and processing efficiency lift without compromising logic or predictive capabilities,” Mikko Kotila, CEO of the Singapore-based company, told Campaign Asia-Pacific.
Global annual online display advertising investment will reach US$200 billion by 2020,...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events