Sophie Chen
Jun 12, 2013

mediaQuark launches programmatic media trading offering specific to SEA markets

SINGAPORE – Media trading technology company mediaQuark has launched a new offering to provide data and technology solutions to major platforms and trading desks in Southeast Asia.

mediaQuark's siteDNA offers a Southeast Asia-specific solution

The offering, siteDNA, integrates brand safety, quality control and contextual targeting features, including a media planning solution for traders, as well as a verification and targeting solution for technology platforms.

“This DNA Intelligence Framework allows dramatic data reduction and processing efficiency lift without compromising logic or predictive capabilities,” Mikko Kotila, CEO of the Singapore-based company, told Campaign Asia-Pacific.

Global annual online display advertising investment will reach US$200 billion by 2020,...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Why you should keep up with the festivalisation trend
Premium
2 days ago

Why you should keep up with the festivalisation trend

“[Audiences] don’t want be on the sidelines anymore, they want to be a part of something bigger.”

Premium
How to succeed in communications globally
Premium
2 days ago

How to succeed in communications globally

Building bridges, finding purpose and moving from big data to small data are keys for WE Communications founder Melissa Waggener Zorkin.

Premium
'Is it expensive?': Sellers not pleased by price-comparison tool for China digital ads
Premium
2 days ago

'Is it expensive?': Sellers not pleased by ...

A tool that lays out hidden markups of digital media buying and potential arbitrage in China has caused a stir following its release last month.

Premium
Here's your 2019 PR Awards Asia shortlist
Premium
2 days ago

Here's your 2019 PR Awards Asia shortlist

The jury has shortlisted 283 entries for the awards, which take place June 12 in Hong Kong.