Sophie Chen
Jun 12, 2013

mediaQuark launches programmatic media trading offering specific to SEA markets

SINGAPORE – Media trading technology company mediaQuark has launched a new offering to provide data and technology solutions to major platforms and trading desks in Southeast Asia.

mediaQuark's siteDNA offers a Southeast Asia-specific solution

The offering, siteDNA, integrates brand safety, quality control and contextual targeting features, including a media planning solution for traders, as well as a verification and targeting solution for technology platforms.

“This DNA Intelligence Framework allows dramatic data reduction and processing efficiency lift without compromising logic or predictive capabilities,” Mikko Kotila, CEO of the Singapore-based company, told Campaign Asia-Pacific.

Global annual online display advertising investment will reach US$200 billion by 2020,...

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