MediaCom launches business acceleration programme

Mediacom has launched LookUp, a new business acceleration programme for the media and creative industries to collectively discuss best practices in their businesses. The programme—the brainchild of Regan Baillie, chief business development and marketing, APAC, Mediacom—will see content and workshops being curated with partners including Google, Spotify, Unruly, LinkedIn and Netflix.

“I have been lucky enough over the past few years in Singapore to mentor many talented individuals with tremendous potential. But what I began to realise is that the same questions were coming up again and again,” Baillie told Campaign Asia-Pacific.

“How many times throughout your career have you thought, 'I wish someone had told me that earlier'? And so we thought, what if we could mine the lessons of some of the most inspiring leaders I know and share them at scale with these talented future leaders?”

The programme’s first workshop—in partnership with Facebook—was themed around biases in the workplace. Led by Facebook consultant Kelly Olafsun, the session used academic and industry research to illustrate four types of unconscious bias prevalent in the workplace and offered actionable strategies attendees could use to increase awareness of and counteract unconscious bias in the workplace.

Participants from brands, media and suppliers were in attendance, including Disney, Teads, and Xaxis.

The next LookUp session will take place at the Spotify offices in Singapore on December 6, where motivational coach Grant ‘Axe’ Rawlinson will host an interactive workshop meant to inspire people to ‘think differently, make more effective decisions and to focus clarity’.

Baillie said that the sessions will be measured via pre/post survey result, participation of companies, diversity of participants and social-media engagement.

“I do believe that it is necessary to create targeted programs, but as a starting point we have decided to create an inclusive message to drive change for good,” said Baillie. "The only selection criteria is that you want to get involved, and obviously we are limited by the capacity of events. But we'll also be developing ways we can scale and share the key learnings."