Kim Benjamin
May 21, 2018

MCEC partners with C2 to create experiential platforms

The venue will have exclusive access to C2’s experiential design platform and labs for "playful ideation" sessions.

The C2 Sky Labs at IMEX Frankfurt, a highlight at the conference.

Melbourne Convention and Exhibition Centre MCEC said it has become the first venue in the world to offer experiences alongside meeting spaces.

The centre formed a partnership with creative event organiser C2 International, which will offer the venue exclusive access to C2’s experiential design platform and labs for playful ideation sessions. The announcement was made at this year’s IMEX, held in Frankfurt from 15 to 17 May.

Speaking at IMEX 2018,...

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