Chris Reed
Jun 1, 2013

McDonalds turns Hello Kitty promotion into a social media meltdown

It sounds like such a great idea. Create some Hello Kitty fairytale characters. Give them away when people order McDonalds McDelivery in Singapore. Then wait for the customer backlash when you run out of stock and outpouring of negative social media comments.

 

McDonalds kicked off the Hello Kitty fairytale promotion last week. Every week if you can purchase the McDonald's Hello Kitty Fairy Tales Collectibles at $4.60 each when you purchase any Extra Value Meal. while stocks last. As stocks appear to have lasted minutes rather than 7 days as they were supposed to,  it looks like McDonalds massively underestimated the demand for free Hello Kitty characters in...

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