Staff Reporters
Oct 14, 2021

McDonald's and Dove blend coffee and bathing in China

Dove and McCafe team up to let customers experience a 'latte bathing pool' and extra frothy coffees in a unique brand collaboration.

The 'Bubble Latte Bathhouse' pop-up in the atrium of Bailian Century Shopping Center, Pudong, Shanghai
The 'Bubble Latte Bathhouse' pop-up in the atrium of Bailian Century Shopping Center, Pudong, Shanghai

We've heard of milk baths and extra foamy lattes. But how about bathing in a latte while drinking an extra bubbly coffee?

In China, a unique partnership between McDonald's and Unilever has given customers exactly that by bringing McCafé coffees and Dove bath products together for a limited time in a collab that has spawned new products and intriguing activations.

In a press release last month, McDonald's announced the addition of a special limited time "Bubble Latte," an extra foamy coffee drink with "mellow and dense milk foam, silky rich layers and a sip as if you are in a bubble bath full of coffee," available in more than 1,800 McCafé locations nationwide until September 14.

Taking that idea a step further involved partnering with Dove bath products on McCafé latte-scented bubble bath, shower and facial cleansers "with the essence of Arabica coffee beans" for the skin to "drink" and enjoy. The bath products were availabe for pre-order through Unilever's Tmall store, whereby customers would also receive McCafé gift certificates.

Not content with cross-selling, the two brands opted to go well beyond the ordinary, launching "Bubble Bath House" pop-up shops in malls across 13 different cities (Shanghai, Beijing, Shenzhen, Guangzhou,Tianjin, Hangzhou, Suzhou, Nanjing, Chengdu, Wuhan, Dalian, Changsha, Fuzhou). Here, customers could not only sample the Bubble Latte, but jump into the 'latte bathing pool', a ball pit with white balls representing foam with a giant fake latte stream flowing into the 'bath'.

Other beauty stations allowed customers to sample the bath products in the activations. Reports say the campaign was aimed at people who wanted to stave-off the tiredness of late night studying or working by smelling the coffee-inflused skincare products, drinking a coffee, and thus feeling 'refreshed'. 

Source:
Campaign Asia

Related Articles

Just Published

9 hours ago

Goafest 2024 and ABBY Awards to be held in Mumbai ...

The much-anticipated Goafest will now take place at the Westin Powai in Mumbai from May 29 to 31.

9 hours ago

Venke Sharma joins Sprinklr after departing from Disney

Sharma has joined Sprinklr as vice president and global head of product strategy after 11 years at Disney, reporting into chief technology officer Amitabh Mishra.

9 hours ago

BCW, Hill & Knowlton warns staffers to brace for ...

The firms have “identified areas in the business where we must eliminate roles, many of which were duplicate,” staffers were told in a memo.

10 hours ago

16 brands react to Taylor Swift’s ‘Tortured Poets ...

Plus, how the star decided to roll out her new music.