Press Release
Apr 21, 2016

McCann Singapore appoints head of digital

SINGAPORE – 21 April, 2016 – McCann Singapore has announced the appointment of Kaezad Nallaseth as Head of Digital. Kaezad brings a wealth of experience to McCann, with 17 years of international advertising experience, 15 of those in the pure digital and CRM space.

McCann Singapore appoints head of digital

He will be responsible for growing the agency’s digital business by deepening the capabilities of the McCann team in Singapore, and by working in partnership with other McCann Worldgroup disciplines.

Kaezad has relocated to Singapore, joining from Tribal Worldwide Toronto where he was VP, Business Unit Director, leading several key client relationships including Canadian Tire, Mondelez and Economical Insurance. 

Prior to Tribal, Kaezad was at FCB as Digital Group Business Director for over six years, and Ogilvy & Mather, first in the film production team in India and then managing the IBM account in the Toronto office. 

Rob Doswell, CEO, McCann Singapore said of his joining: “I am delighted that Kaezad has joined McCann Singapore. He brings a wealth of digital experience and a compelling strategic viewpoint on mobile, technology and innovation to the team. His award-winning work across online touchpoints is impressive and hugely valuable as we grow our holistic approach to communications”.

Kaezad commented, “Singapore is an incredibly exciting digital market with very sophisticated users. A large part of my mandate is to help ensure our clients’ brands live up to and surpass the high expectations customers put on them in the digital space. Seamless and rewarding digital experiences will determine which brands consumers remain loyal to and which ones are left behind”.

Source:
BBC Press Release

Related Articles

Just Published

17 minutes ago

Dept acquires Dogstudio, the shop behind Tomorrowlan...

In an exclusive interview, Dogstudio explains why it selected Dept over other suitors, and the agency group provides insight into its acquisition strategy.

21 minutes ago

TikTok wants to ‘democratise’ the creator space ...

Advertisers can crowdsource ‘authentic’ content that won’t feel like an ad.

29 minutes ago

Wunderman Thompson hires Josh Loebner as global ...

The agency is doubling down on inclusive design as clients look to create more accessible solutions for consumers.

32 minutes ago

Dentsu turns to Australia to find its new UK & ...

Angela Tangas will start in September 2022.