Staff Reporters
Oct 17, 2019

M&C Saatchi opens in Pakistan

The network is opening a full service agency in Islamabad as part of its existing partnership with local advertising veteran Imran Irshad.

M&C Saatchi opens in Pakistan

M&C Saatchi has officially launched its first full-service agency in Pakistan as part of its strategy to grow its network by partnering with local entrepreneurs.

The agency network will offer a full scope of creative services in an office in capital city Islamabad, to be led by veteran advertising exec Imran Irshad. He starts as chief executive of M&C Saatchi Islamabad with immediate effect.

The office will oversee client activity across the whole of Pakistan.

Irshad has an long-standing relationship with the network. He has held various roles as an account manager for Saatchi & Saatchi handling Procter & Gamble in Pakistan, and business head in Saudi Arabia. In 2006 he left the Middle East to found agency Pirana in Karachi.

M&C Saatchi World Services, a specialist social impact division of the network, then struck a joint venture with Pirana to launch M&C Saatchi World Services Pakistan, which Irshad has led as chief executive for the last three years.

Irshad will be an equity owner in M&C Saatchi Islamabad.

The agency's office in Islamabad

The agency opens with existing clients including Pakistan Telecommunication Company Limited, Audi, Unicef, DFID, UNODC and USAID.

Irshad, said: “Bringing the M&C Saatchi name to Pakistan with such prestige clientele already on board represents the beginning of a new era. To be a part of such a respected company will fortify our position as the premier agency in the region.”

M&C Saatchi Worldwide chief executive Moray MacLennan added: “Opening in Pakistan at a time when its economy is growing apace and its business gaining international momentum, gives me no doubt this is the right move at the right time for M&C Saatchi Worldwide. Combined with the unassailable knowledge and experience Imran Irshad brings, I’m convinced even more so.”

Tags

Related Articles

Just Published

1 day ago

Purpose, laughs, and boppable tunes: Spikes jury ...

SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.

1 day ago

Crash Course: How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

1 day ago

Lessons from Tesla, Apple and yoga (yes, yoga) in ...

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

1 day ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.