Conglomerate Tempo Scan Group has awarded M&C Saatchi responsibility for its corporate branding and a stable of 10 brands in the healthcare, baby product and household categories.
The win follows a three-month pitch process against undisclosed competitors, according to Anish Daryani, founder and president director of M&C Saatchi Indonesia. Daryani said the win is the agency's largest since its launch in the market a year ago. He could not reveal the value of the business.
The scope of work includes integrated communications, spanning traditional and digital advertising. The brands include My Baby; Oskadon, an over-the-counter adult analgesic; beauty and skincare brand Ultima II; children's analgesic Bodrexin; and S.O.S., a range of anti-bacterial household care products.
“We have always been an entrepreneurial organisation, driven by innovation and challenging the categories we operate in," said Phillips Gunawan, vice president director of Tempo Scan Group. "With M&C Saatchi, we saw fresh ideas that were in synergy with our DNA, and we hope we can build a good partnership with them.”
Daryani said winning such a remit from a company that has a "tremendous history and heritage" is a big boost to his team. He added that M&C Saatchi's strength as the world’s largest independent agency comes from building strong indigenous brands in the countries where it is present. "We came to Indonesia with the same objective, and we’re glad we will get to build some of the largest home-grown brands in Indonesia,” he said.