Maya Appliances' Preethi puts Vizeum India in charge of media

Preethi is a household name in India under supplier and manufacturing company Maya Appliances.

T.T. Siddarth, director of operations at Maya Appliances, has confirmed the news, “Considering the aggressive future plans of the company, we felt the need to engage professional organisations on various aspects of our business who would have the right kind of mindset to partner an organisation like ours.”

S Yesudas, managing director of India and sub-continent at Vizeum, said, “This business will be handled out of Vizeum Chennai under the leadership of general manager E M Sreeneelakandhan. Maya Appliances will also receive contributions from the entire team at Vizeum India.”

Sources indicates that the Preethi media business could be worth up to US$2 million.

Vizeum opened its doors in India only a year ago. Preethi marks the 14th business win to date. Recent wins include Mohan Clothing, Credila Financial Services and Asia MotorWorks.