The campaign taps into the youth appeal of popular Chinese band Farenheit in order to drive engagement with both above and below-the-line activations, inviting fans to use their creative drawing talents on specially marked cards available with 3+2 Sandwich Biscuits.
Fans can upload a scanned image of their work to the brand's campaign site, where visitors to the site vote on their favourite entries. Consumers can also download wallpapers and upload videos showing their stories about the brand.
Credits:
Interactive creative director Alex Phung
Interactive art director Arthur Li
Senior interactive design Sunny Li
Account manager Shelley Miao
Senior account executive Cynthia Yeoh
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