Marriott continues to suffer from country controversy

BRAND HEALTH CHECK: Marriott touched the live wire of national pride when its China website listed Taiwan, Hong Kong and Tibet as countries. We assess the lasting damage, and lessons for other brands.

Marriott’s Chinese site is still down, more than two months after it first went down for a week starting on 11 January following a geography gaffe, where a Mandarin-language questionnaire listed Tibet, Taiwan and Hong Kong as separate countries.

The site went back online on 19 January briefly before going offline again on the same day, according to various Chinese media reports. A notice posted on the Chinese site says it is under maintenance...

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