Jenny Chan 陳詠欣
Apr 9, 2018

Marks & Spencer's ill-omened ending in China began a decade ago

BRAND HEALTH CHECK: 10 years after it launched, Marks & Spencer finally retreated from China in January this year. What went wrong?

Interior of the Marks & Spencer flagship store in Shanghai, taken on 9 October 2008

Marks Spencer MS, or Ma Sha Bai Huo literally Horse Tree Department Store in Chinese, launched its very first flagship store in mainland China to a rather inauspicious start. Just four days after its October 2008 opening, a young Indian shopper named Shah Harshit fell to his death from an escalator on the fourth floor of the store on West Nanjing Road in Shanghai.

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