Hung Vo Hoai An Dang
Jul 20, 2016

Marketing in Vietnam in 2016: All about emoting

The 21st century has been witnessing a swift turn in Vietnamese advertisers’ mindset, from functional, hygienic content toward emotions.

The 21st century has been witnessing a swift turn in Vietnamese advertisers’ mindset, from functional, hygienic content toward emotions.

All love starts with a story

Storytelling is a chosen way to build brand love. It started with Comfort’s story about the characters Andy Lily some years ago.

Once breakthrough images of Andy Lily

Storytelling is still proving its power...

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