Angelia Seetoh
Jan 17, 2011

Mark Duffy departs Aviva Asia

SINGAPORE – Mark Duffy, Aviva's regional marketing director of life products and marketing for Asia-Pacific, has left the company.

Mark Duffy, Aviva's regional marketing director of life products and marketing for Asia-Pacific, has resigned.
Mark Duffy, Aviva's regional marketing director of life products and marketing for Asia-Pacific, has resigned.

Duffy was based in Aviva's Singapore office. His last working day was understood to be at some time last week. At press time, Aviva Asia was not available for comment on Duffy's departure. 

A replacement for Duffy is expected to be announced imminently.

Last October, Aviva launched its first global campaign under the One Aviva brand. The insurance company put the spotlight on real people by projecting their images on the Central shopping building at Clarke Quay in Singapore. The first phase of the campaign rolled out from the UK to six of Aviva’s markets in London, Paris, Warsaw, Singapore, Mumbai and Delhi. Duffy played an integral role in the campaign.

Aviva’s worldwide creative agency is BBDO while its global media agency is Zenith Optimedia. BBDO India Gurgaon won a gold award at Spikes Asia last year for best media placement.

The company’s two key sponsorships in Singapore are the Ironman event and the Singapore Badminton Open.

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