Staff Writer
Mar 4, 2019

Marina Bay Sands appoints Lagardère Sports as sponsorship consultant

The integrated resort will leverage the agency’s services for commercial opportunities.

Marina Bay Sands appoints Lagardère Sports as sponsorship consultant

Marina Bay Sands (MBS) pulled in a record number of 46mil visitors in 2018 across its full suite of offerings such as the ArtScience Museum, restaurants, 2,561 hotel rooms and suites, shopping mall, and casino. To capitalise on those numbers, the venue has commissioned sports marketing agency Lagardère Sports to market its commercial opportunities.

“Through our collaboration with Lagardère Sports, we hope to identify more opportunities for the integrated resort to forge meaningful partnerships and create impactful events that will resonate well with our visitors,” said Maunik Thacker, Senior VP of Marketing at MBS.

According to Adrian Staiti, executive VP of global partnerships at Lagardère Sports, the possibilities for brands include content creation and immersive live experiences. “We are already in conversation with potential sponsors who are keen to leverage MBS’ multifarious platforms to engage with the passion points of their target consumers across shopping, food, entertainment, nightlife, art, and so much more.”

Events within the venue include the Epicurean Market, a hallmark event that celebrates wine, food and spirits, as well as The Signature Series – a week-long event with celebrity chef masterclasses, exclusive menus and late-night parties.

On the entertainment front, its Sands Live concert series has included performances by Celine Dion, Michael Buble and Aaron Kwok. The ArtScience Museum has also welcomed global exhibitions such as Titanic: The Artifact Exhibition, DreamWorks Animation: The Exhibition and NASA – A Human Adventure. Its permanent Future World exhibition is also wildly popular.


Related Articles

Just Published

3 hours ago

MSQ acquires design agency Elmwood to deliver ...

The design agency will merge with MSQ's existing brand design agency, Holmes & Marchant, creating a new entity under the Elmwood name.

3 hours ago

Qatar World Cup is advertising’s biggest ‘set-piece’...

Brands should start planning for Fifa's first winter World Cup.

3 hours ago

Spotify's 2021 Wrapped campaign includes games, ...

Spotify listeners in more than 30 markets can blend their playlists with friends, check out their audio “auras” and view curated movie-style soundtracks to their lives.

9 hours ago

Dentsu International recruits DDB’s Alex Hesz as ...

Dual role includes strategy for clients and corporate strategy for agency group.