Madhavi Tumkur
Nov 23, 2010

Mandate tipped to secure Singapore Army's creative account

SINGAPORE – Creative agency Mandate is believed to have retained the creative account for Singapore Army. The agency has held the account since 1998.

Mandate has retained Singapore Army account since 1998
Mandate has retained Singapore Army account since 1998

The government tender, which was launched in June this year, is part of its bi-annual procedure and statutory for all Government-linked accounts.

According to sources, Mandate is said to have secured the account beating five other contenders.

The agencies pitching for the account included Leo Burnett, McCann Worldgroup, OG8, 3-SixtyBrand Communications, Atomz I and Yuan Associates.

The scope of work includes media strategy and development as well as through-the-line marketing activities on print, TV, radio, outdoor and online channels.

One part of the campaign, which includes out-of-home advertisements on bus shelters and national dailies, has already rolled out in SIngapore.

Related Articles

Just Published

3 hours ago

Whose idea is it, anyway?

Jindal Steel campaign that won silver and bronze at the Cannes Lions International Festival of Creativity sparked a row over creative ideation with Wieden+Kennedy

5 hours ago

SIA retains PHD as media agency of record

EXCLUSIVE: After five years of working with PHD, Singapore's flag-carrier Singapore Airlines has retained the agency for media duties.

5 hours ago

Tech On Me: Can adtech wean itself off MFAs?

This week's edition: The fifth The Media Responsibility Index is out, Snap launches a real-time image model, and TikTok ads now have AI creators, among other tech news in the region.

6 hours ago

How I came out in the workplace

Every LGBTQ+ person has their own choice, timing and path to recognise their sexual identity publicly. Here, the director of HR at DDB Sydney gives her perspective.