Madhavi Tumkur
Nov 23, 2010

Mandate tipped to secure Singapore Army's creative account

SINGAPORE – Creative agency Mandate is believed to have retained the creative account for Singapore Army. The agency has held the account since 1998.

Mandate has retained Singapore Army account since 1998
Mandate has retained Singapore Army account since 1998

The government tender, which was launched in June this year, is part of its bi-annual procedure and statutory for all Government-linked accounts.

According to sources, Mandate is said to have secured the account beating five other contenders.

The agencies pitching for the account included Leo Burnett, McCann Worldgroup, OG8, 3-SixtyBrand Communications, Atomz I and Yuan Associates.

The scope of work includes media strategy and development as well as through-the-line marketing activities on print, TV, radio, outdoor and online channels.

One part of the campaign, which includes out-of-home advertisements on bus shelters and national dailies, has already rolled out in SIngapore.

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