Lowe's OPEN wins Papa John’s and Allied Bank Credit Cards

Papa John’s and Allied Bank Corporation Credit Cards have joined the roster of OPEN’s clients. OPEN is Lowe’s retail marketing arm that launched in December.

The business for popular pizza chain, Papa John’s, was won after a three-way pitch against Denstu Indio, Blue Bottle Agency and Workshop One. OPEN worked towards the opening of the first Papa John’s branch in Robinson’s Galleria Veranda since November and has recently rolled out its third store.

Allied Bank Corporation trialed with OPEN for their Allied Bank Mabuhay Miles Mastercard Balance Transfer campaign late last year, after which the agency was awarded Allied Bank’s entire Credit Card business.

“OPEN is engineered for what brands face today as market realities, an increasingly fast paced, choices filed environment of constantly fighting it out to be chosen” says Alan Fontanilla, head of OPEN. “We are quite pleased that clients have recognized the added value that we can bring to the table.”

OPEN also has offices in London, Shanghai, Prague, Bangkok, Jakarta and Sao Paolo.