Nov 4, 2020

Oppo seeks premium status in Europe

Even as the covid-19 pandemic has made the brand rapidly rethink its live audience-focused plans, it is focusing on building out tie-ups with mobile operators as it seeks to expand, according to overseas CMO Gregor Almassy.

Sep 20, 2018

Virtue officially launches in APAC

Vice creative agency opens three offices in the region and announces key hires.

Apr 24, 2017

Mobile marketing means 'more than just Google and Facebook'

Brands are not creating robust mobile marketing strategies, because they’re relying on the two digital ad giants to do it all for them, according to IPG Mediabrands leaders.

Jan 9, 2017

Publicis Commerce launches in APAC

Ken Mandel to lead new unit.

Sep 7, 2016

Red Agency launches in Singapore

Havas-owned Australian PR firm has incorporated and rebranded Havas Siren PR.

Dec 20, 2013

Why independent media agencies win favour in Australia and New Zealand

AUSTRALASIA - Leaders from two successful independent media agencies, Match Media in Australia and Open Communications in New Zealand, tell Campaign Asia-Pacific why independents are taking the lead in the two markets and how they aim to maintain their success.