Even as the covid-19 pandemic has made the brand rapidly rethink its live audience-focused plans, it is focusing on building out tie-ups with mobile operators as it seeks to expand, according to overseas CMO Gregor Almassy.
Vice creative agency opens three offices in the region and announces key hires.
Brands are not creating robust mobile marketing strategies, because they’re relying on the two digital ad giants to do it all for them, according to IPG Mediabrands leaders.
Ken Mandel to lead new unit.
Havas-owned Australian PR firm has incorporated and rebranded Havas Siren PR.
AUSTRALASIA - Leaders from two successful independent media agencies, Match Media in Australia and Open Communications in New Zealand, tell Campaign Asia-Pacific why independents are taking the lead in the two markets and how they aim to maintain their success.
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